Singapore-based designer with 10 years of experience in
Singapore-based designer with 10 years of experience in multimedia, publication, visual design and website
Creative Portfolio
Curated Collections
Editorial Design
A collection of printed publications crafted for monthly, bi-monthly and annual releases. Carefully designed to document milestones, showcase interior concepts and celebrate the creative works of local designers through thoughtful editorial designs.
Branding & Marketing
From logo development to promotional assets and campaign visuals, these projects were created to strengthen brand presence through cohesive design, strategic messaging, paid advertising, eDMs, social media campaigns and event collaterals.
Web Design & Development
Client-focused website solutions designed to improve usability, modernise digital presence and create seamless user experiences — from wireframing and content planning to development, testing and live deployment.
Large-Format Graphics
Large-scale visual designs such as roll-up banners, backdrops developed for events, exhibitions and corporate environments. Simply transforming spaces into a meaningful and engaging brand experiences through impactful environmental-friendly graphics.
Corporate Design
Professionally designed brochures and marketing materials tailored to align with brand guidelines while presenting information with clarity, consistency and strong visual communication for sales and corporate use.
Creative Video Production
Engaging video content and internal campaigns created to communicate ideas with clarity, creativity and emotion — transforming corporate messaging into meaningful visual storytelling experiences.
Large-Format Graphics
Large-scale visual designs such as roll-up banners, backdrops developed for events, exhibitions and corporate environments. Simply transforming spaces into a meaningful and engaging brand experiences through impactful environmental-friendly graphics.
Corporate Design
Professionally designed brochures and marketing materials tailored to align with brand guidelines while presenting information with clarity, consistency and strong visual communication for sales and corporate use.
Creative Video Production
Engaging video content and internal campaigns created to communicate ideas with clarity, creativity and emotion — transforming corporate messaging into meaningful visual storytelling experiences.
Printed Narratives & Editorial Design
Various collections of printed and digital magazines, campaign visuals, posters, festive collaterals and large-format graphics crafted to transform stories into visually engaging experiences with a strong focus on clarity, creativity and purposeful design.
Best Cover Designs
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Editorial Design
Interior Living in Bliss
A bi-monthly interior and lifestyle publication designed to inspire readers through contemporary trends, curated motifs and thoughtfully crafted editorial layouts. The annual Yearbook edition featured exclusive showcases of reputable interior designers and beautifully designed homes across Singapore.
I led the creative development of editorial layouts and visual direction in close collaboration with writers and editors. I managed proof-reading processes and ensured all imagery, advertisements and print materials were accurately presented for publication.
Adobe InDesign • Adobe Photoshop • Adobe Illustrator
Editorial Print & Digital Design
A Guide for Happy Pets & Pet Lovers
A monthly and quarterly publication created in collaboration with Pet Lovers Centre Singapore, featuring engaging editorial layouts focused on responsible pet care, lifestyle trends and modern pet culture for passionate pet owners.
I managed client communications and co-ordinated content materials directly with clients while leading the creative execution of editorial layouts and visual storytelling. I worked closely with writers and editor to ensure accuracy, consistency and print quality across all publications.
Adobe Photoshop • Adobe Illustrator • Adobe InDesign
Editorial Print & Digital Design
A Guide for Happy Pets & Pet Lovers
A monthly and quarterly publication created in collaboration with Pet Lovers Centre Singapore, featuring engaging editorial layouts focused on responsible pet care, lifestyle trends and modern pet culture for passionate pet owners.
I managed client communications and co-ordinated content materials directly with stakeholders while leading the creative execution of editorial layouts and visual storytelling. I worked closely with writers and editor to ensure accuracy, consistency and print quality across all publications.
Adobe Photoshop • Adobe Illustrator • Adobe InDesign
Large-format Graphics
Experiential Print Design
Large-scale visual graphics developed for events, exhibitions and corporate environments, including roll-up banners and branded backdrops designed to create engaging and immersive brand experiences.
I conceptualised visual directions and co-ordinated closely with production vendors to ensure high-quality outputs aligned with project objectives and brand guidelines. I also oversaw print specifications and final artwork preparation for production.
Adobe Illustrator • Adobe Photoshop • Adobe InDesign • Canva
Editorial Design
Spaces, Stories & Design Perspectives
An editorial publication created for architecture and interior design enthusiasts, featuring award-winning projects and creative inspirations from Singapore’s leading interior designers to showcase modern living trends and spatial storytelling.
I managed publication layouts and visual compositions while ensuring all supplied imagery met high-resolution print standards. I maintained a refined and luxurious editorial aesthetic throughout the publication.
Adobe InDesign • Adobe Photoshop
Editorial Design
Spaces, Stories & Design Perspectives
An editorial publication created for architecture and interior design enthusiasts, featuring award-winning projects and creative inspirations from Singapore’s leading interior designers to showcase modern living trends and spatial storytelling.
I managed publication layouts and visual compositions while ensuring all supplied imagery met high-resolution print standards. I maintained a refined and luxurious editorial aesthetic throughout the publication.
Adobe InDesign • Adobe Photoshop
Poster & Campaign Design
Visual Campaigns & Festive Communications
A collection of infographic posters, festive announcements and internal campaign visuals created to communicate messages clearly while enhancing audience engagement through thoughtful and visually cohesive design.
I led the design and development of internal communication materials aligned with the organisation’s branding, vision and engagement initiatives. I produced creative visuals for festive campaigns and company-wide activities to encourage stronger audience engagement.
Adobe Illustrator • Adobe Photoshop • Canva
Brand Identity & Campaigns
Cohesive brand systems and promotional campaigns that elevate corporate brands through refined visual language.
Brand Identity
Bringing Brands to Life Through Events
A collection of branding and communication materials developed for annual community outreach programmes, corporate events, staff engagement initiatives, eDMs and festive campaigns. Designed to strengthen brand visibility while fostering meaningful connections with employees, partners and wider community.
I managed the visual branding and placement of corporate assets across event touchpoints, ensuring consistency and alignment with brand image. I contributed a strong support to volunteer engagement initiatives and company community donation drives while creating agendas, presentations, event graphics and festive campaigns that supported internal engagement and external brand awareness.
Adobe Illustrator • Adobe Photoshop • Canva
Content & Advertisement
Data-driven Advertising & Web Content Campaigns
A series of paid media campaigns developed to support thought leadership content, web articles and digital marketing initiatives. Campaign assets were localised for regional audiences across Southeast Asia and supported by performance monitoring to optimise audience engagement and content reach.
I took a pivotal role in engaging article layouts and supporting visual assets to enhance content and user engagement. I collaborated with regional teams to coordinate content localisation in Bahasa Indonesia, Thai and Vietnamese, while creating advertising banners in various sizes while maintaining consistency across digital channels. I also monitored campaign performance and analytics to support further optimisation.
Adobe Illustrator • Adobe Photoshop • Google Analytics
Content & Advertisement
Data-driven Advertising & Web Content Campaigns
A series of paid media campaigns developed to support thought leadership content, web articles and digital marketing initiatives. Campaign assets were localised for regional audiences across Southeast Asia and supported by performance monitoring to optimise audience engagement and content reach.
I took a pivotal role in engaging article layouts and supporting visual assets to enhance content and user engagement. I collaborated with regional teams to coordinate content localisation in Bahasa Indonesia, Thai and Vietnamese, while creating advertising banners in various sizes while maintaining consistency across digital channels. I also monitored campaign performance and analytics to support further optimisation.
Adobe Illustrator • Adobe Photoshop • Google Analytics
Social media campaign
Building Communities Through Social Media
An integrated social media initiative spanning content creation, campaign development, audience engagement and performance tracking across multiple platforms. The objective was to strengthen brand awareness, generate organic engagement and build meaningful online communities.
I established and managed social media platforms for multiple brands like Zi and Petreview. Creating content strategies, visual assets, reels and campaigns tailored to audience behaviours and trends. I monitored engagement metrics, analysed performance data and refined content approaches to improve reach and interaction while providing regular performance reporting and recommendations. I also developed creative assets for social media and internal communications supporting Diversity & Inclusion initiatives, including Pride Month awareness campaign.
Adobe Photoshop • Facebook • Instagram • TikTok • Google Analytics
Corporate Design
Communication Collaterals
A collection of brochures, marketing materials and corporate collaterals designed to communicate key messages with clarity while maintaining visual consistency and alignment with established brand guidelines.
I collaborated closely with the team and clients to develop and refresh corporate marketing materials that reflected evolving brand objectives. I coordinated content requirements, reviewed visual assets for print suitability and managed project timelines.
Adobe InDesign • Adobe Illustrator • Adobe Photoshop
Corporate Design
Communication Collaterals
A collection of brochures, marketing materials and corporate collaterals designed to communicate key messages with clarity while maintaining visual consistency and alignment with established brand guidelines.
I collaborated closely with the team and clients to develop and refresh corporate marketing materials that reflected evolving brand objectives. I coordinated content requirements, reviewed visual assets for print suitability and managed project timelines.
Adobe InDesign • Adobe Illustrator • Adobe Photoshop
Logo branding
Brand Assets & Novelty Merchandise
A collection of logo applications, event merchandise and branded promotional materials designed to increase visibility, strengthen recognition and create memorable brand experiences across corporate events and marketing activities.
I led the conceptualisation, design and production of brand assets and promotional merchandise — commonly distributed in events. Worked closely with clients, I translated creative concepts into production-ready artwork while ensuring consistency across all branded materials. I proactively managed artwork preparation and delivery schedules to support smooth production and successful event execution.
Adobe Illustrator • Adobe Photoshop
Digital Web Experiences
An archive of corporate and group website projects that integrate content strategy, UI/UX thinking, visually compelling design and web development to create engaging, responsive and future-ready digital experiences.
Digital Transformation
Transforming Corporate Digital Presence
A comprehensive corporate website refresh undertaken to align all digital touchpoints with updated brand guidelines and business objectives. The project involved content restructuring, migration of old relevant to new content, products and directory updates. Coordinated with clients for necessary details and the implementation of a cohesive visual language to strengthen the organisation’s online presence.
I led the content migration and localisation efforts across Southeast Asia and Oceania, ensuring website information remained accurate, relevant and aligned with evolving business needs. Working closely with the Headquarters and appointed regional representatives, I coordinated translation workflows, managed external vendors and oversaw content deployment across multiple markets. I also contributed to SEO planning and analytics implementation to support visibility, audience insights and ongoing performance measurement.
Adobe Photoshop • Adobe Experience Manager • Jira • Confluence
Web Experience Refresh
Modernising Digital Experiences
A large-scale website transformation initiative focused on refreshing the digital presence of a group company through modern design, improved usability, updated content and enhanced responsiveness. The project involved streamlining outdated information, improving content quality and creating a more contemporary user experience.
I independently managed the end-to-end redevelopment of multi-pages website, from content planning and asset review to design implementation and front-end development. I evaluated existing content, imagery and video assets while redesigning page layouts to improve usability and visual consistency. I enhanced website responsiveness across devices, conducted testing prior to launch and collaborated closely with the IT team to maintain website security, stability and performance. I linked existing integrated analytics tools to measure user engagement and benchmark post-launch improvements.
Adobe Dreamweaver • Adobe Photoshop • Adobe Illustrator
Web Experience Refresh
Modernising Digital Experiences
A large-scale website transformation initiative focused on refreshing the digital presence of a group company through modern design, improved usability, updated content and enhanced responsiveness. The project involved streamlining outdated information, improving content quality and creating a more contemporary user experience.
I independently managed the end-to-end redevelopment of multi-pages website, from content planning and asset review to design implementation and front-end development. I evaluated existing content, imagery and video assets while redesigning page layouts to improve usability and visual consistency. I enhanced website responsiveness across devices, conducted testing prior to launch and collaborated closely with the IT team to maintain website security, stability and performance. I linked existing integrated analytics tools to measure user engagement and benchmark post-launch improvements.
Adobe Dreamweaver • Adobe Photoshop • Adobe Illustrator
UI/UX Design
High-impact Web Development
Bespoke website projects focused on creating visually engaging digital experience that showcases creative work while encouraging meaningful user interaction. The project combined UX thinking, responsive design and front-end development to deliver a seamless browsing experience across devices.
I led the design and development process from concept to launch, creating wireframes, page layouts and responsive user interfaces tailored to the target audience. I translated visual concepts into functional web experiences through front-end development while implementing SEO best practices to improve discoverability. Every design decision was guided by the goal of enhancing user engagement, simplifying navigation, and creating a compelling digital experience.
Adobe Dreamweaver • Adobe Photoshop
Motion & Internal Storytelling
A set of short-form videos and motion content crafted to transform key information into engaging visual stories, creating more impactful experiences than conventional presentation formats.
Play Video
Connect in 60 Seconds
A series of concise internal communication videos developed to translate Management Team business plans into clear, engaging visual narratives. Through a combination of motion graphics, business insights and real-world case studies, each episode communicates strategic priorities while reinforcing the organisation’s mission, vision and key values.
I managed the sourcing of visual assets, graphics and supporting video materials while leading the editing and motion design process. I transformed complex business information into digestible visual content, ensuring each episode remained engaging, accurate and aligned with the latest strategic updates prior to release.
Microsoft Powerpoint • Adobe Premiere Pro • Figma
Play Video
Culture in Motion
A sample of short-form and trend-inspired reels created to celebrate workplace culture, company achievements and employee engagement initiatives. Designed to be both informative and entertaining.
I collaborated with employees during content production, supported on-site filming activities, sourced visual assets and led the post-production editing process. From concept refinement to final delivery, I ensured each video effectively balanced creativity, engagement and brand consistency while remaining aligned with communication objectives.
Adobe Premiere Pro • CapCut • Canva
My Studio
Personal Creative Explorations
Here you will find the artworks crafted out as my personal hobby.
“Art washes away from the soul the dust of everyday life” – Pablo Picasso
Baby You're a Firework!
Mood & Art
Digital Riffs & Runs
Realism in Monochrome
About
Hello, I’m Velasquez, Arvin S. — a local Singaporean multidisciplinary designer with 10 years of professional experience creating thoughtful visual experiences across print, digital, branding, website and video design. Throughout my career, I have partnered with publishers, corporate organisations and regional teams to develop engaging magazines, brand campaigns, websites, communication materials and multimedia content that connect with audiences and support business objectives. I thrive in collaborative and fast-paced environments, where creativity, strategy and attention to detail come together to transform ideas into impactful design solutions.
As the creative landscape continues to evolve specially with AI tools, I remain committed to growing alongside it. I actively explore emerging design trends, user experience principles, digital technologies and creative tools to ensure my work remains relevant, purposeful and future-focused. I approach every project with curiosity, adaptability and a passion for thoughtful design. Why don’t we work together?
Core Skills
⦿ Graphics Creative Direction
⦿ Brand Identity Design
⦿ UI/UX & Web Design
⦿ Social Media Strategy
⦿ AI Creative Integration
⦿ Content Development
⦿ Project Planning & Execution
⦿ Web Analytics Management
⦿ Short Video Editing
⦿ Graphics Creative Direction
⦿ Brand Identity Design
⦿ UI/UX & Web Design
⦿ Social Media Strategy
⦿ AI Creative Integration
⦿ Content Development
⦿ Project Planning & Execution
⦿ Web Analytics Management
⦿ Short Video Editing
Software Proficiency
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Dreamweaver
Adobe Premiere Pro
WordPress
Figma
Canva
CapCut
Microsoft Office
Jira
Why don’t we work together?
Available for full-time roles, creative partnerships and future collaborations. Let’s discuss how thoughtful design and visual storytelling can create meaningful impact for your brand.
Singapore-based Designer
aviesignaturecollections.com